To enter into the spirit of this post: Ariana Grande, Somewhere Over the Rainbow.
(Clic here to read a shorter version of this article appeared on the Italian daily newspaper’s site, Repubblica.it)
(Full article can be found on Magenta Florence. Clic here.)
There is no doubt that children paint using all the colors of the rainbow. Even when they draw with just a black pencil on a white sheet, the range of patterns and motifs that they create are capable of generating the unbelievable.
The upcoming Pitti Bimbo is dedicated to P.O.P. PITTI OPTICAL POWER, the kaleidoscopic theme of the Summer edition of Pitti Immagine fairs, conceived by lifestyler Sergio Colantuoni in a perfect way to reach the children’s colorful imaginary.
Running in Florence from 21 to 23 June, the 87th edition of Pitti Bimbo is the main event for exploring the latest trends and luxury in both fashion and lifestyle for kids from 0 to 12. Original projects, performances and runway shows will present collections for Spring/Summer 2019.
Season after season fashion for kids is growing in the international markets. It is an emerging area increased by the daily use of social networks, especially Instagram. At this edition 553 brands, 345 from outside Italy, are expected at the former military structure of Fortezza da Basso, the principal place for the Pitti fairs. Among the anticipated brands that will showcase their vision through the 10 sections of the exhibition are the Italian Alberta Ferretti and Paciotti 4Us, the Belgian Bikkembergs, the Spanish Custo Barcelona, and for the first time Philosophy by Lorenzo Serafini.
Several mini fashion shows will be hosted at Sala della Ronda: on 21st of June at 12 pm Children’s Fashion From Spain, a collective of Spanish brands, and at 2.30 pm Stefania’s kidwear. There will be at 11 am, June 22 the experimentations of KidzFIZZ and at 2 pm the luxury tailoring of Apartment.
On Thursday 21 June at 4 pm in the space of The Nest the Pirouette’s One to Watch Award will be offered to two designers from the emerging talents of KidzFizz and The Nest. The award is overseen by Florence Rolando, founder of Pirouette Blog, cult establishment in the world for kids that unites the business’s dimension and the consumers’ point of view, and Katie Kendrick, Editor in Chief.
This edition of Pitti Bimbo will witness a couple of landmarks in regards to magazines dedicated to children’s lifestyles. Style Piccoli celebrates 10 years with an exhibition of iconic photos (June 21, 12.30 pm-1.30 pm and 3.30 pm). Sharing the same anniversary, Elle Kids commemorates the occasion with a special format where kids are the protagonists in a round of interviews, observations and thoughts on and around fashion. Pitti Bimbo 87 will mark the premiere of Urban Kids, the first free press publication dedicated to the world of children that will be distributed in 6 points inside the Fortezza da Basso and another 350 around the city.
Kid’s Wear Magazine has organized Picture me wild!: a special photographic project that rewards the best selfies posted on Istagram tagged #kidswearmagazine_PictureMeWild with a special crocheted “adventure companion.”
A new initiative is the Polimoda Junior Summer Camp that will take place in Florence from July the 2nd until the 6th 2018 at the Polimoda headquarters of Villa Favard in the center of Florence. Proceeds will be donated to support the Meyer Foundation, a sustainer and fundraiser for Florence Children’s Hospital. It is an educational project, the product of the collaboration between Pitti Immagine and the Museo Salvatore Ferragamo. It will include lectures and workshops about fashion for children from 8 to 12 years old.
Among the most anticipated events in Florence, Emilio Pucci in partnership with Italian childrenswear company Simonetta will present its S/S 2019 Junior Collection, a line for girls aged 0 to 14 years. After the debut in June 2017, the vibrant patterns that made Emilio Pucci’s couture internationally acclaimed will be on show in the stunning ambience of the Renaissance Palazzo Pucci in a special appointment that resonates with the optical theme P.O.P of this edition. (Breakfast at Palazzo Pucci, June 22, 9 pm-11 pm).
Monnalisa will be holding a vintage garden party themed “The Fabulous Fifties” to present its S/S 2019 bloom-filled collection in the Torrigiani Gardens at 7.00 p.m. on Thursday 21 June.
The same day, from 6 pm to 10 pm Guess Kids will celebrate in the Florentine store the launch of the capsule collection Guess x Miraculous Ladybug with the exclusive live performance by Gaia Gozzi, the voice of the Italian soundtrack from the animated series “Tales of Ladybug and Cat Noir.” The striking location of Società Canottieri Firenze on the river Arno will host the “Petit Bateau dejeuner sur l’herbe”, a party with cocktails and music (June 21, 5 pm-8 pm).
Check the complete program of this edition at the site www.pittimmagine.com. (Celeste Giampietro Collins)