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Pitti Bimbo 87: a world full of colors makes kids happy

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To enter into the spirit of this post: Ariana Grande, Somewhere Over the Rainbow.

(Clic here to read a shorter version of this article appeared on the Italian daily newspaper’s site,

(Full article can be found on Magenta Florence. Clic here.)

There is no doubt that children paint using all the colors of the rainbow.  Even when they draw with just a black pencil on a white sheet, the range of patterns and motifs that they create are capable of generating the unbelievable.

The upcoming Pitti Bimbo is dedicated to P.O.P. PITTI OPTICAL POWER, the kaleidoscopic theme of the Summer edition of Pitti Immagine fairs, conceived by lifestyler Sergio Colantuoni in a perfect way to reach the children’s colorful imaginary.

Running in Florence from 21 to 23 June, the 87th edition of Pitti Bimbo is the main event for exploring the latest trends and luxury in both fashion and lifestyle for kids from 0 to 12.  Original projects, performances and runway shows will present collections for Spring/Summer 2019.

Season after season fashion for kids is growing in the international markets.  It is an emerging area increased by the daily use of social networks, especially Instagram.  At this edition 553 brands, 345 from outside Italy, are expected at the former military structure of Fortezza da Basso, the principal place for the Pitti fairs.  Among the anticipated brands that will showcase their vision through the 10 sections of the exhibition are the Italian Alberta Ferretti and Paciotti 4Us, the Belgian Bikkembergs, the Spanish Custo Barcelona, and for the first time Philosophy by Lorenzo Serafini.

Several mini fashion shows will be hosted at Sala della Ronda: on 21st of June at 12 pm Children’s Fashion From Spain, a collective of Spanish brands, and at 2.30 pm Stefania’s kidwear. There will be at 11 am, June 22 the experimentations of KidzFIZZ and at 2 pm the luxury tailoring of Apartment.

On Thursday 21 June at 4 pm in the space of The Nest the Pirouette’s One to Watch Award will be offered to two designers from the emerging talents of KidzFizz and The Nest.  The award is overseen by Florence Rolando, founder of Pirouette Blog, cult establishment in the world for kids that unites the business’s dimension and the consumers’ point of view, and Katie Kendrick, Editor in Chief.

This edition of Pitti Bimbo will witness a couple of landmarks in regards to magazines dedicated to children’s lifestyles. Style Piccoli celebrates 10 years with an exhibition of iconic photos (June 21, 12.30 pm-1.30 pm and 3.30 pm).  Sharing the same anniversary, Elle Kids commemorates the occasion with a special format where kids are the protagonists in a round of interviews, observations and thoughts on and around fashion.  Pitti Bimbo 87 will mark the premiere of Urban Kids, the first free press publication dedicated to the world of children that will be distributed in 6 points inside the Fortezza da Basso and another 350 around the city.

Kid’s Wear Magazine has organized Picture me wild!: a special photographic project that rewards the best selfies posted on Istagram tagged  #kidswearmagazine_PictureMeWild with a special crocheted “adventure companion.”

A new initiative is the Polimoda Junior Summer Camp that will take place in Florence from July the 2nd until the 6th 2018 at the Polimoda headquarters of Villa Favard in the center of Florence.  Proceeds will be donated to support the Meyer Foundation, a sustainer and fundraiser for Florence Children’s Hospital.  It is an educational project, the product of the collaboration between Pitti Immagine and the Museo Salvatore Ferragamo.  It will include lectures and workshops about fashion for children from 8 to 12 years old.

Among the most anticipated events in Florence, Emilio Pucci in partnership with Italian childrenswear company Simonetta will present its S/S 2019 Junior Collection, a line for girls aged 0 to 14 years.  After the debut in June 2017, the vibrant patterns that made Emilio Pucci’s couture internationally acclaimed will be on show in the stunning ambience of the Renaissance Palazzo Pucci in a special appointment that resonates with the optical theme P.O.P of this edition. (Breakfast at Palazzo Pucci, June 22, 9 pm-11 pm).

Monnalisa will be holding a vintage garden party themed “The Fabulous Fifties” to present its S/S 2019 bloom-filled collection in the Torrigiani Gardens at 7.00 p.m. on Thursday 21 June.

The same day, from 6 pm to 10 pm Guess Kids will celebrate in the Florentine store the launch of the capsule collection Guess x Miraculous Ladybug with the exclusive live performance by Gaia Gozzi, the voice of the Italian soundtrack from the animated series “Tales of Ladybug and Cat Noir.”  The striking location of Società Canottieri Firenze on the river Arno will host the “Petit Bateau dejeuner sur l’herbe”, a party with cocktails and music (June 21, 5 pm-8 pm).

Check the complete program of this edition at the site (Celeste Giampietro Collins)


Kaleidoscope is making a stylish comeback at Pitti Uomo 94

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To enter into the spirit of this post / Per entrare nello spirito del post: Kesha, Rainbow.

If Emilio Pucci said that he brought gaiety to fashion through the use of colors, this upcoming edition of Pitti Immagine based on the Technicolor theme of P.O.P. PITTI OPTICAL POWER promises to be one of the most joyous ever.

The semi-annual international trade fair will turn Florence into an international platform for the latest trends and the creativity of the fashion industry with the three traditional shows: Pitti Uomo 94 (June 12-15), Pitti Bimbo 87 (June 21-23) and Pitti Filati 83 (June 27-29).

For the full article, that I wrote in English for, clic here.

For the first press release on Magenta Florence, clic here.


Se Emilio Pucci dichiarò di aver portato gioia nella moda attraverso l’uso del colore, la nuova edizione di Pitti Immagine dedicata al tema P.O.P. e al technicolor promette di essere una delle più allegre.

Ogni sei mesi la fiera della moda trasforma Firenze in una passerella internazionale per gli ultimi trend e le nuove idee nei tre consueti appuntamenti: Pitti Uomo 94 (12-15 giugno), Pitti Bimbo 87 (Giugno 21-27) e Pitti Filati 83 (Giugno 27-29).

Per l’articolo completo, che ho scritto in inglese per, cliccate qui.

Per l’articolo originale su Magenta Florence, cliccate qui.

Margaret Atwood and others at the Festival of Writers in Florence

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SANTA CROCETo enter into the spirit of this post / Per entrare nello spirito del post: She Wants Revenge, Tear You Apart.

Can a book festival mirror both the contemporary political disquiet of the Trump era and at the same time the ups and downs of a whole generation of midlife people who are too young to retire and too old to start again?

Yes, if the answer is the Festival of Writers and the Premio von Rezzori in Florence…

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

Un festival letterario può registrare le inquietudini sociali e politiche dell’era di Trump e contemporaneamente i tormenti di una generazione di quaranta-cinquantenni troppo giovane per andare in pensione, ma troppo vecchia per ripartire da zero?

La risposta è affermativa, se si tratta del Festival degli Scrittori e del Premio von Rezzori a Firenze…

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.



Let’s talk about it. Bad is the new good at Pitti Bimbo 86

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pitti bimbo blog 2

To enter into the spirit of this post / Per entrare nello spirito del post: Inna, Bad Boys.

The 86th edition of Pitti Bimbo fair was held from the 18th to the 20th of January. Based at the Fortezza da Basso in Florence, it offered a complete picture of every possible aspect of children’s fashion in a packed calendar of events, presentations and catwalk shows for buyers, press and fashion insiders.

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

For the first press release clic here.

Ecco un riassunto degli appuntamenti per l’ 86esima edizione di Pitti Bimbo.

In scena lo scorso gennaio alla Fortezza da Basso, dal 1975 rappresenta un evento imperdibile per compratori, stilisti, modelli e appassionati,  con un calendario ricco di eventi, presentazioni e sfilate.

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.

Per l’articolo originale cliccate qui.


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To enter into the spirit of this post / Per entrare nello spirito del post:  Lana Del Rey, Young and Beautiful.

If cinema is life with the boring bits cut out according to Alfred Hitchcock, there will be much amusement for this edition of the leading fashion fair Pitti Immagine.

Held in Florence during the month of January, it is comprised of three events for designers, models and buyers: Pitti Uomo 93 (Jan. 9-12), Pitti Bimbo 86 (Jan. 18-20) and Pitti Filati 82 (Jan. 24-26). It will explore the enduring relationship between fashion and cinema through the theme PITTI LIVE MOVIE.

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

For the first press release clic here.

Considerato che per Alfred Hitchcock il cinema è la vita con le parti noiose tagliate, la nuova edizione del Pitti Immagine, dedicata all’eterno rapporto tra cinema e moda attraverso il tema PITTI LIVE MOVIE promette di essere all’insegna dell’intrattenimento.

Pitti Uomo (dal 9 al 12 gennaio), Pitti Bimbo (dal 18 al 20 gennaio) e Pitti Filati (dal 24 al 26 gennaio) sono i tre imperdibili appuntamenti della fiera internazionale dedicata alle ultime tendenze e ai grandi nomi della moda e del lifestyle.

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.

Per l’articolo originale cliccate qui.

Mini-me fashion and a cascade of flowers at Pitti Bimbo 85

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immagine pitti bimbo

To enter into the spirit of this post / Per entrare nello spirito del post:  Summer 1, Vivaldi (Recomposed by Max Richter).

Nothing is more appealing for parents than sharing love for the same items with their little ones.  The “mini me” concept that signals a crossover between grown-up fashion and childrenswear is becoming ever more apparent.  The time when kids were dressed like dolls in lace, bonnets and bows has evolved into an era where adults and the younger set wear matching outfits.  It is a phenomenon that is gaining attention online and is comprehensively explored by Pitti Immagine Bimbo (June 22-24), one of the most important fashion events for kids and teens.

For the full article about Pitti Bimbo 85, that I wrote for the Italian daily newspaper’s site,, clic here.

Niente rende una mamma o un papà fashionista orgogliosi, come condividere con la propria prole la passione per la moda. Poiché adulti e bambini possono ormai indossare gli stessi capi (in taglie diverse, naturalmente), ecco il fenomeno dei “mini-me” dilagare a macchia d’olio soprattutto sui social, dove vip e meno vip amano farsi immortalare in veri e propri outfit di famiglia. Come sempre Pitti Immagine Bimbo, la fiera internazionale dedicata alla moda dei giovanissimi in scena a Firenze dal 22 al 24 giugno, non ha perso l’occasione di esplorare il trend.

Per l’articolo completo su Pitti Bimbo 85, che ho scritto per, cliccate qui.

Fashion is Blooming in Florence at Pitti Uomo 92

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To enter into the spirit of this post: Depeche Mode, Walking in my shoes (Devotional Tour). (Clic here to read a shorter version of this article appeared on the Italian daily newspaper’s site,

Pitti Immagine Uomo 92

June 13-16: Pitti Imagine Uomo 92.  Fortezza da Basso and other venues.

If “Men are like bulls, they cannot resist the red sole”, according to Christian Louboutin, then prepare yourself for even more temptation from the Parisian shoe designer’s arrival at Pitti Immagine, the semi-annual fashion trade fair held in Florence in the month of June. Famous for his red-soled stilettos, he has just debuted a new collection of men’s sneakers inspired by 90’s basketball and will be the host of a special tournament in the historical center of the city, with eight competing teams from all around the world and a series of masterclasses. (June 13 in Piazza Santa Maria Novella from 9 am to 6 pm).


Not just sport, but even flowers are the focus of this season. The theme is BOOM, PITTI BLOOMS for Pitti Uomo 92 (June 13-16), Pitti Bimbo 85 (June 22-24) and Pitti Filati 81 (June 28-30), the three traditional shows where designers, buyers, models and visitors meet to explore the latest itineraries of fashion and give life to the tendencies of the future. This season blooming flowers are celebrated as a metaphor for new creative ideas that sprout easily in fertile ground. In this witty interpretation they become symbols of joy and color, even stylized as computer icons. Inflatable plastic flowers, gigantic sculptures, flying bouquets will invade the city and the Fortezza da Basso, the primary seat of the events, and other selected locations in the city in a special project curated by the lifestyler Sergio Colantuoni.  From 13 – 19 June, the department store La Rinascente in Milan will occupy for the first time a corner of Pitti Uomo with a special pop up store and a showcase of a capsule collection of accessories and basic items.

The 92nd edition of Pitti Uomo, the international trade platform for men’s fashion and lifestyle, will display an impressive 1220 collections and brands for Spring/Summer 2018, in a packed program with shows, pop up stores and digital activities.

This edition marks the return to Pitti Uomo of the British legend, Sir Paul Smith, who will present his Spring/Summer 2018 PS by Paul Smith collection, strongly influenced by sportswear and his love of cycling (Padiglione delle Ghiaia, June 14, 4pm).

Swiss luxury brand Bally will debut at Pitti Uomo, launching its S/S 2018 retro sneakers collection, that includes four replications of its most successful models, from hip-hop era classics to smashing tennis shoes and sporty runners, in a special installation located in the fair’s Main Forecourt (June 14, 6.30pm-9 pm).

Australia is the GUEST NATION. The Fondazione Pitti Immagine Discovery and The Woolmark Company will highlight eight young Australian designers and share their collections in the special Spazio Carra area in the Main Pavilion (June 14, 11 am).

Outside the Fortezza,  JW Anderson, SPECIAL GUEST of Pitti 92, will present the Italian debut of his clothing line influenced by the contemporary art and the youth culture at the spectacular Villa La Pietra on the Florentine hills (June 14, 7 pm).  The Northern Irish designer is the Creative Director of Loewe (the Madrid-based LVMH luxury brand) and recipient of a series of prestigious awards, including an historic double award for “Menswear” and “Womenswear Designer of the Year” in 2015.

The Florentine designer Federico Curradi,  presenting its S/S 2018 menswear collection, will pay a tribute to the importance of his native city in a show that includes references to local craftsmanship and calcio storico (historical football) at the Museo Bardini (June 14, 9am).   The former railway station of Florence, the Stazione Leopolda, will be the stage for the fashion show of the Japanese designer Yoshio Kubo (June 15 at 12 am).

Among the more anticipated events of Pitti 92 is the ninth edition of “Who Is On Next? Uomo”, the competition dedicated to the search of new Italian talents in men’s fashion. The winner of this year will be announced on 13th June during the Pitti Immagine Uomo 92 opening ceremony in Palazzo Vecchio.

Women’s clothing will be also on display by Hugo Boss’ brand HUGO, that will present a special fashion show combining menswear and womenswear releases on Tuesday June 13th, 9 pm, at the Manifattura Tabacchi, a former tobacco factory.

In addition to Louboutin’s tournament, various events will be open to the public. Starting on the evening of June 12th when you’d better look to the sky where the Sonics, a renowned Italian team of gymnasts, acrobats and artisans, will exhibit in an acrobatic show titled “Meraviglia Water and Flames” at Piazza Pitti at 10 p.m. The event is sponsored by the Centro di Firenze per la Moda Italiana.

In Piazza della Signoria at the end of the Official Inauguration Ceremony, the morning of June 13, it may be possible to see an airdrop (demo jump) with flags, made by Military Paratroopers of the Italian Army.

During the same day at 6pm “Il Museo Effimero della Moda” (The Ephemeral Museum of Fashion), produced by the Fondazione Pitti Immagine Discovery in conjunction with the Gallerie degli Uffizi and the Parisian Museum of Fashion, Palais Galliera, will be inaugurated in the spaces of Galleria del Costume at Palazzo Pitti. The exhibition, open to the public until 22nd October 2017 is curated by Olivier Saillard, director of  Palais Galliera.  Eighteen rooms will showcase nearly two hundred items of clothing and accessories, dating from the mid-nineteenth century to the present and created by the world’s most prestigious dressmakers and fashion ateliers, including Roberto Capucci, Maison Vionnet, Elsa Schiaparelli, Gianfranco Ferré and Christian Lacroix. Contemporary fashions will also be well represented with selections from the latest collections by Gucci, Fendi, Armani, Valentino, Prada, John Galliano, Lanvin and many others.


Lanerossi, the historic brand belonging to the Italian textiles tradition, celebrates 200 years of business at the Limonaia of Villa Vittoria with an exhibition-event, entitled “The Red Thread of Ideas. Lanerossi 200 years” (from the 13th to the 16th of June).  It is dedicated to the significant contribution of big names who have worked with the company since the Thirties, from painter and illustrator Adolfo Busi to photographer Ugo Mulas. The exhibition, sponsored by Filivivi and Marzotto, will also be staged at Pitti Filati.

Establishing an ideal bridge between Florence and Milan to reinforce the international image of Italy as a leader in men’s fashion, Via Montenapoleone, the luxury brand street in Milan, will host an open air photographic exhibition that celebrates masculine elegance during Pitti Uomo. “The Modern Man”, running from June 10 to 20, focuses for this first episode on the jacket. On the occasion of the Florentine trade show, a special totem will introduce to the public the exhibition.


The full program can be found at the site (Celeste Giampietro Collins)