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“Bringing the best to everyone” in Florence at the opening of the new profumerie Aline

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To enter into the spirit of this post / Per entrare nello spirito del post: Trixie Whitley, Breathe You in My Dreams.

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From September 14-16, 2018 Pitti Fragrance, the Pitti Immagine fair-event dedicated to the world of exquisite perfumery, was on show in Florence.  With a packed calendar of events the Tuscan city became the stage for a complimentary tribute to the enthralling charm of perfumes and scents.  The olfactory itinerary map Fragrances Paths led insiders or simply enthusiasts through museums, gardens and shops to explore over 190 international brands, including new talents and independent houses of artistic perfumery.

Among the highlights of this edition, the opening of a new Aline boutique in the stunning Piazza S. Giovanni, in partnership with the Estée Lauder Companies is a must see.   The opportunity to experience a multi-sensorial journey through beauty care is available.  It represents a complete overview of the Estée Lauder Companies beauty brands: Estée Lauder, Clinique, La Mer, Tom Ford Beauty, By Killian, Editions de Parfums Frédéric Malle, Ermenegildo Zegna and Aerin.

“Bringing the best to everyone we touch and being the best in everything we do”, the mission statement of the iconic company founded in New York in 1946 never felt so good.

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Dal 14 al 16 Settembre 2018 Firenze ha ospitato Pitti Fragranze, il salone evento di Pitti Immagine dedicato al mondo della profumeria artistica. Attraverso un fitto calendario di appuntamenti il capoluogo toscano è diventato il palcoscenico ideale per celebrare il fascino indiscusso di profumi e fragranze. Uno speciale itinerario olfattivo cittadino ha coinvolto musei, giardini e boutique del profumo e ha portato appassionati e curiosi a esplorare più di 190 marchi tra le maison e i brand più qualificati, ma anche tra i talenti più interessanti e i nomi indipendenti della profumeria internazionale.

Uno degli eventi speciali di questa edizione è andato in scena nella centralissima piazza San Giovanni con l’inaugurazione della nuova Profumeria Aline in collaborazione con The Estée Lauder Companies. Il nuovo punto vendita rappresenta l’occasione per sperimentare un viaggio multisensoriale nel mondo della cosmesi e conoscere i marchi dell’iconico brand fondato a New York nel 1946: Estée Lauder, Clinique, La Mer, Tom Ford Beauty, By Killian, Editions de Parfums Frédéric Malle, Ermenegildo Zegna and Aerin.

“Offrire il meglio a ciascuno perché diventi la migliore versione di se stesso”: il motto storico della compagnia non è mai stato così attuale.

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Björk’s imaginary world comes to life at Gucci Garden in Florence

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To enter into the spirit of this post: Björk, The Gate.

After its January debut the Gucci Garden located in Florence’s historic Palazzo della Mercanzia has opened two new rooms on the first floor for Pitti Uomo 94.  These period rooms are conceived to host temporary special events. First exhibit is dedicated to the collaboration between Gucci and Björk.  In 2017 Alessandro Michele, creative director of the brand, designed the spectacular dress that the Icelandic singer and songwriter wore in her music video for “The Gate.”  A luminescent architecture of pleated iridescent PVC and lurex organza, the dress took 550 hours to make and another 320 hours of embroidery.

The exhibition includes a pink organza dress, also designed by Gucci, worn by the elfin existentialist in the video, as well as a series of accessories and two masks made by the artist and embroiderer James Merry.



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New is a film installation by the Italian art collective Zapruder in the Gucci Garden’s screening room.  It is the second part of a series and it features the 12 tasks of Hercules equated to competitive wrestling.

During Pitti days Isabella Cotier presented an exclusive range of sweats, hoodies ad bags available at Gucci Garden gift shop.  The collection features in eight gouache-colored line drawings drafted by the 23 year-old British illustrator who sketched in a playful mood portraits of people in the cafés, markets and streets of Florence.


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Pitti Bimbo 87: a world full of colors makes kids happy

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To enter into the spirit of this post: Ariana Grande, Somewhere Over the Rainbow.

(Clic here to read a shorter version of this article appeared on the Italian daily newspaper’s site,

(Full article can be found on Magenta Florence. Clic here.)

There is no doubt that children paint using all the colors of the rainbow.  Even when they draw with just a black pencil on a white sheet, the range of patterns and motifs that they create are capable of generating the unbelievable.

The upcoming Pitti Bimbo is dedicated to P.O.P. PITTI OPTICAL POWER, the kaleidoscopic theme of the Summer edition of Pitti Immagine fairs, conceived by lifestyler Sergio Colantuoni in a perfect way to reach the children’s colorful imaginary.

Running in Florence from 21 to 23 June, the 87th edition of Pitti Bimbo is the main event for exploring the latest trends and luxury in both fashion and lifestyle for kids from 0 to 12.  Original projects, performances and runway shows will present collections for Spring/Summer 2019.

Season after season fashion for kids is growing in the international markets.  It is an emerging area increased by the daily use of social networks, especially Instagram.  At this edition 553 brands, 345 from outside Italy, are expected at the former military structure of Fortezza da Basso, the principal place for the Pitti fairs.  Among the anticipated brands that will showcase their vision through the 10 sections of the exhibition are the Italian Alberta Ferretti and Paciotti 4Us, the Belgian Bikkembergs, the Spanish Custo Barcelona, and for the first time Philosophy by Lorenzo Serafini.

Several mini fashion shows will be hosted at Sala della Ronda: on 21st of June at 12 pm Children’s Fashion From Spain, a collective of Spanish brands, and at 2.30 pm Stefania’s kidwear. There will be at 11 am, June 22 the experimentations of KidzFIZZ and at 2 pm the luxury tailoring of Apartment.

On Thursday 21 June at 4 pm in the space of The Nest the Pirouette’s One to Watch Award will be offered to two designers from the emerging talents of KidzFizz and The Nest.  The award is overseen by Florence Rolando, founder of Pirouette Blog, cult establishment in the world for kids that unites the business’s dimension and the consumers’ point of view, and Katie Kendrick, Editor in Chief.

This edition of Pitti Bimbo will witness a couple of landmarks in regards to magazines dedicated to children’s lifestyles. Style Piccoli celebrates 10 years with an exhibition of iconic photos (June 21, 12.30 pm-1.30 pm and 3.30 pm).  Sharing the same anniversary, Elle Kids commemorates the occasion with a special format where kids are the protagonists in a round of interviews, observations and thoughts on and around fashion.  Pitti Bimbo 87 will mark the premiere of Urban Kids, the first free press publication dedicated to the world of children that will be distributed in 6 points inside the Fortezza da Basso and another 350 around the city.

Kid’s Wear Magazine has organized Picture me wild!: a special photographic project that rewards the best selfies posted on Istagram tagged  #kidswearmagazine_PictureMeWild with a special crocheted “adventure companion.”

A new initiative is the Polimoda Junior Summer Camp that will take place in Florence from July the 2nd until the 6th 2018 at the Polimoda headquarters of Villa Favard in the center of Florence.  Proceeds will be donated to support the Meyer Foundation, a sustainer and fundraiser for Florence Children’s Hospital.  It is an educational project, the product of the collaboration between Pitti Immagine and the Museo Salvatore Ferragamo.  It will include lectures and workshops about fashion for children from 8 to 12 years old.

Among the most anticipated events in Florence, Emilio Pucci in partnership with Italian childrenswear company Simonetta will present its S/S 2019 Junior Collection, a line for girls aged 0 to 14 years.  After the debut in June 2017, the vibrant patterns that made Emilio Pucci’s couture internationally acclaimed will be on show in the stunning ambience of the Renaissance Palazzo Pucci in a special appointment that resonates with the optical theme P.O.P of this edition. (Breakfast at Palazzo Pucci, June 22, 9 pm-11 pm).

Monnalisa will be holding a vintage garden party themed “The Fabulous Fifties” to present its S/S 2019 bloom-filled collection in the Torrigiani Gardens at 7.00 p.m. on Thursday 21 June.

The same day, from 6 pm to 10 pm Guess Kids will celebrate in the Florentine store the launch of the capsule collection Guess x Miraculous Ladybug with the exclusive live performance by Gaia Gozzi, the voice of the Italian soundtrack from the animated series “Tales of Ladybug and Cat Noir.”  The striking location of Società Canottieri Firenze on the river Arno will host the “Petit Bateau dejeuner sur l’herbe”, a party with cocktails and music (June 21, 5 pm-8 pm).

Check the complete program of this edition at the site (Celeste Giampietro Collins)

Kaleidoscope is making a stylish comeback at Pitti Uomo 94

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To enter into the spirit of this post / Per entrare nello spirito del post: Kesha, Rainbow.

If Emilio Pucci said that he brought gaiety to fashion through the use of colors, this upcoming edition of Pitti Immagine based on the Technicolor theme of P.O.P. PITTI OPTICAL POWER promises to be one of the most joyous ever.

The semi-annual international trade fair will turn Florence into an international platform for the latest trends and the creativity of the fashion industry with the three traditional shows: Pitti Uomo 94 (June 12-15), Pitti Bimbo 87 (June 21-23) and Pitti Filati 83 (June 27-29).

For the full article, that I wrote in English for, clic here.

For the first press release on Magenta Florence, clic here.


Se Emilio Pucci dichiarò di aver portato gioia nella moda attraverso l’uso del colore, la nuova edizione di Pitti Immagine dedicata al tema P.O.P. e al technicolor promette di essere una delle più allegre.

Ogni sei mesi la fiera della moda trasforma Firenze in una passerella internazionale per gli ultimi trend e le nuove idee nei tre consueti appuntamenti: Pitti Uomo 94 (12-15 giugno), Pitti Bimbo 87 (Giugno 21-27) e Pitti Filati 83 (Giugno 27-29).

Per l’articolo completo, che ho scritto in inglese per, cliccate qui.

Per l’articolo originale su Magenta Florence, cliccate qui.

Margaret Atwood and others at the Festival of Writers in Florence

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SANTA CROCETo enter into the spirit of this post / Per entrare nello spirito del post: She Wants Revenge, Tear You Apart.

Can a book festival mirror both the contemporary political disquiet of the Trump era and at the same time the ups and downs of a whole generation of midlife people who are too young to retire and too old to start again?

Yes, if the answer is the Festival of Writers and the Premio von Rezzori in Florence…

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

Un festival letterario può registrare le inquietudini sociali e politiche dell’era di Trump e contemporaneamente i tormenti di una generazione di quaranta-cinquantenni troppo giovane per andare in pensione, ma troppo vecchia per ripartire da zero?

La risposta è affermativa, se si tratta del Festival degli Scrittori e del Premio von Rezzori a Firenze…

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.



Let’s talk about it. Bad is the new good at Pitti Bimbo 86

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To enter into the spirit of this post / Per entrare nello spirito del post: Inna, Bad Boys.

The 86th edition of Pitti Bimbo fair was held from the 18th to the 20th of January. Based at the Fortezza da Basso in Florence, it offered a complete picture of every possible aspect of children’s fashion in a packed calendar of events, presentations and catwalk shows for buyers, press and fashion insiders.

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

For the first press release clic here.

Ecco un riassunto degli appuntamenti per l’ 86esima edizione di Pitti Bimbo.

In scena lo scorso gennaio alla Fortezza da Basso, dal 1975 rappresenta un evento imperdibile per compratori, stilisti, modelli e appassionati,  con un calendario ricco di eventi, presentazioni e sfilate.

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.

Per l’articolo originale cliccate qui.


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To enter into the spirit of this post / Per entrare nello spirito del post:  Lana Del Rey, Young and Beautiful.

If cinema is life with the boring bits cut out according to Alfred Hitchcock, there will be much amusement for this edition of the leading fashion fair Pitti Immagine.

Held in Florence during the month of January, it is comprised of three events for designers, models and buyers: Pitti Uomo 93 (Jan. 9-12), Pitti Bimbo 86 (Jan. 18-20) and Pitti Filati 82 (Jan. 24-26). It will explore the enduring relationship between fashion and cinema through the theme PITTI LIVE MOVIE.

For the full article, that I wrote in English for the Italian daily newspaper, La Repubblica, clic here.

For the first press release clic here.

Considerato che per Alfred Hitchcock il cinema è la vita con le parti noiose tagliate, la nuova edizione del Pitti Immagine, dedicata all’eterno rapporto tra cinema e moda attraverso il tema PITTI LIVE MOVIE promette di essere all’insegna dell’intrattenimento.

Pitti Uomo (dal 9 al 12 gennaio), Pitti Bimbo (dal 18 al 20 gennaio) e Pitti Filati (dal 24 al 26 gennaio) sono i tre imperdibili appuntamenti della fiera internazionale dedicata alle ultime tendenze e ai grandi nomi della moda e del lifestyle.

Per l’articolo completo, che ho scritto in inglese per La Repubblica, cliccate qui.

Per l’articolo originale cliccate qui.